“No project is too small for big ideas.”

-- John Arthur Morefield

Photo source: Jim Bryant / P-I

How much do you think that architecture is worth at a time of economic uncertainty? 5 cents! I am no kidding. This is what John Arthur Morefield of Seattle does and all he needs is a booth and an empty food tin can, and a place at a local farmers market. Once a nickel is dropped into the can, he would then kick-start a conversation with his would-be clients by asking them a simple question: how does your family want to live?; And how can I help that become a reality?; and the rest… is history. By the way, every nickel John collected will proceed to the Ballard Food Bank.

Also read:

Under the Needle: Building a foundation for future work - Seattle Post Intelligencer

Newsmaker: John Morefield, Founder of Architecture 5¢ - Architectural Record