ConstructionSkills says sorry for 'sexist' advert

2 May, 2008

ConstructionSkills has been forced to apologise for an advert in The Sun newspaper that was accused of promoting a sexist view of the sector.

Mike Bialyj, advisory services director of ConstructionSkills, said the advert, which ran on 15 April and depicted a woman in a provocative pose, was “something we won’t be doing again”. >> Read More

Branding Strategy #1 - Make a controversial statement or try coming up with something really offensive. The aim is to get the message across and make a public apology later. It's as simple as that.

Here's a video clip of the Aeroturbines. It's about time we look into renewable energy.

By MOHAMAD TAJUDIN MOHAMAD RASDI (The Star.com.my)

WHEN I studied architecture, I was enthralled by the works of Frank Lloyd Wright and Louis Henry Sullivan who had wanted to develop a better architectural language of democracy for America.  

I read about William Morris and john Ruskin struggling to educate the British about honouring their own art and craft heritage and creating a more humane environment instead of the soulless cookie-cutter environs produced by industrialised cities.  

I read how Middle Eastern architect Hassan Fathi (who I mentioned in this column on Feb 17) shed his modernistic training, humbled himself to learn from the traditional craftsmen, and produced revolutionary housing for the poor literally out of the bare earth. Read More

• Universiti Teknologi Malaysia lecturer Prof Dr Mohamad Tajuddin passionately believes that architectural design that respects cultural values, religious sensitivities and the ideals of democracy is vital to nation-building and harmony.